What does the Maximize Conversions bidding strategy optimize for?

What does the Maximize Conversions bidding strategy optimize for?

• A. The highest number of clicks.
• B. The highest possible conversion volume within budget.
• C. The lowest CPC.
• D. The highest impression share.

Answer: (B)

Maximize Conversions uses automated bidding to get as many conversions as possible within the campaign’s budget. It trains on historical data and signals to bid more aggressively in auctions that are likely to lead to a conversion, while respecting the daily budget. The goal is total conversions, not just clicks, cost per click, or impression share. So the option that describes aiming for the highest possible conversion volume within the budget matches what this strategy does.

Maximize Conversions uses automated bidding to get as many conversions as possible within the campaign’s budget. It trains on historical data and signals to bid more aggressively in auctions that are likely to lead to a conversion, while respecting the daily budget. The goal is total conversions, not just clicks, cost per click, or impression share. So the option that describes aiming for the highest possible conversion volume within the budget matches what this strategy does.